You have only got one chance to make a good first impression. You do great work, but does everything you do communicate and position you how you want to be seen? A strong brand demonstrates who you are in everything you do and say – consistently. Sometimes before you say it.
Brand is the experience of working with and for your firm. It touches everything. Everything! Invigorating your brand will also invigorate your business and your staff and position you where you want to be in the market.