Insights
The team at This Friday has lived and breathed professional services for many years.
Our insights are snapshots of what we’ve learned from the challenges and opportunities we’ve faced and how our experience can help build your business.
This isn’t what I signed up for
Organisations must ensure brand consistency across all candidate touchpoints, recognising that authentic experiences build trust while broken promises erode it. The brand lives in these moments of truth, not just in marketing materials.
Maybe it's not the work but the why
More than ever, employees need a sense of purpose in the work they do. Without it, they walk. So, what can firms do to satisfy that need and maintain an effective workplace? Julie Scardamaglia explains.
Hearing crickets...
Clever professionals deal with a lot of client problems, so when they meet a prospective client, they think they know what the problem is. But that’s a problem in itself.
Who would have thought?
Unlike content that values volume over quality, true thought leadership offers unique insights, challenges conventional thinking, or presents innovative solutions to industry problems.
Firms have a CV too
Your employer brand is your reputation as a workplace, and it speaks louder than any recruitment slogan. Like candidates reviewing your job postings, potential employees are scrutinising your firm's 'CV' before deciding to apply.
There's no such thing as a bad client
When we’re working to build our business and meet revenue targets, it’s tempting to take every job that walks in the door, or to undertake every task an existing client presents. But is that the right way?
The internal communications tipping point
As a business grows, communication is essential to change, culture, and getting your people rowing the boat in the same direction. But how do you know when your business has reached the point of needing internal communications
Mentoring, not a swipe right
Mentoring is one of the most powerful things you can do to raise the performance and wellbeing of your people. But many firms waste the opportunity by matching their mentoring pairs as if it were a dating app. t be done differently?
Best laid plans for 2025
Is your 2025 planning a rinse and repeat exercise? Professional services firms often struggle with disconnected, ineffective strategic planning for various reasons. How can it be done differently?